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As Media Relations Coordinator Jen Rollins is responsible for organizing and managing the media press box at Rogers Arena for Canucks home games, facilitating player interviews, producing and distributing press releases, and overseeing the editing and production of the Canucks Game Day Magazine. She also compiles game notes for media, manages media requests for player and team access, and manages accreditation for the team both at home and away.

The Coordinator, Media Relations is responsible for creating and distributing credentials (passes that accredited members of the media receive to cover games), press box management, writing and editing various publications (game day magazine, stories, letters, etc.), contributing to producing game notes and media guides as well as assisting in coordinating media requests.


In the media relations department, everyday tasks vary on a day to day basis. On non-game days, Jen’s tasks may include editing and producing content for upcoming game-day magazines, arranging and facilitating interviews with team personnel and players, writing and distributing press releases, and assisting the media relations department during media availability. Daily, Jen ensures that media and team personnel receive statistics packages and news clippings relevant to the NHL and specifically the Canucks.


On game days, Jen starts her day by providing media and team personnel with game notes, statistical packages and media clippings. She assists the media relations department in facilitating media availability after the game-day morning skate and also post-game.

She is also on-hand for any needs of the visiting team. Jen will work her regular office hours during the day, and then be on-hand for the game night as well.


One of the most consistent traits of a typical day on the job is that it’s not typical at all. In this position, you must be suited to change and flexibility. Jen prepared for this position by working as a newspaper writer and editor at her University newspaper while she worked towards obtaining her Bachelor of Arts Degree in Communication. Experience in a deadline-intensive environment will help you prepare for this position. Attention to detail is also a huge asset as often there is little room for error when quick turnarounds are required for the production of high quality work.

Jen started her career with the Canucks as a Student Associate (intern) and highly recommends you pursue an internship in your desired industry or field. This experience provides the ideal opportunity to showcase your skills and work ethic much better than a resume or cover letter ever could. If you’re willing to explore other cities, that will open up even more opportunities for an internship experience.

“Once you’re a part of a sports organization, you’ll find it really is a big family,” explains Jen. “Working with the Canucks provides an environment where people work together towards common goals. You will find that work done off the ice is often reflected in the product on the ice.”