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The Website Coordinator's general duties include creating video content, including features, press conferences, and news pieces, keeping the website fresh with the newest content possible, creating new features, managing the blog and podcast program, and general maintenance of Canucks.com and RogersArena.ca.

Because the web is now such a large source of information, many departments within the Canucks organization also use the website to promote their events or any information they want people to know. One of the best parts of this job is the opportunity to work with many different people and interact with different departments such as Creative Services, Marketing, or Hockey Operations.


There is no typical day in the Canucks web department, which is another great aspect of the job. There is something new happening everyday and a big part of this position is being able to think quick on your feet and move forward.

On non-game days, if there are practices, the Web Assistant attends practice to gather quotes from players and coaches for news or feature stories. The remainder of the day consists of posting content on the web and handling requests from other internal departments. This could be something like a ticket promotion or a community event we want to get featured on the site.

On game days, the website staff turns their focus on game-related content and priority always goes to the morning skate and getting all the news to prepare for the game on the website. Usually, it includes putting together a couple of videos and writing a news story. Once this is complete, the Web Assistant’s priorities shift to regular content and maintenance until the game starts.

Most of the activity on a game-day happens post-game, when the Web Assistant must to go into the dressing room to get more quotes and video. The web department stays late to prepare all the post-game information, including a recap, two videos, a photo gallery, and a post-game side bar story.


Because the Web Assistant position is mostly content-based, a degree or diploma in journalism or communications is helpful. Beyond formal education, having good interpersonal skills and being flexible to changing situations is an asset. Situations don’t always go as planned so being able to think quickly and adapt to different circumstances makes the job a lot easier. More often than not, there are many things happening at once, which means being able to juggle multiple projects and prioritizing is a necessity.

In addition, the Web Assistant is constantly learning, whether on a technical or personal level, being able to adapt to the always changing and evolving web industry.