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As Manager of Community Partnerships  Jessica Hoffman’s primary responsibilities include creating and managing seven different school programs that the Canucks offer to teachers and students throughout BC. When she’s not neck deep in school programs, Jessica helps execute large fundraising events such as the annual Canucks Dice & Ice Gala, Sports Celebrity Festival and Canucks for Kids Fund Telethon. She also assists with the Community Partnerships elements of home game-nights, including Lui’s Crease Club, hosting VIPs, and on ice cheque presentations to name a few.


Each day is different from the rest, but is usually filled with email and phone communications with internal and external partners along with planning for whatever’s coming next: a Canucks home game, school program launch, player appearance in the community, big fundraising event, etc. There’s lots of writing in this position (various proposals, curricula, media releases, web articles, etc), as well as planning careful timelines of events and programs.


Game days are similar to the rest of the days, but working game nights are unique from Jessica’s regular daily tasks. During a Canucks home game she hosts VIPs in the Pressbox, oversees the children’s charity group that is using Lui’s Crease Club for the night, assists with the 50/50 draw, takes care of charitable cheque presentations, and executes any player or alumni appearances that might be scheduled. Game night responsibilities are rotated between Jessica and the other Community Partnerships staff.


Jessica obtained a Bachelor of Arts degree in Communications from Simon Fraser University. She minored in Publishing which has been very helpful with the curriculum development that is required in this position as well as establishing relationships with publishers across North America for children’s book orders.

Prior to working in the Community Partnerships department Jessica gained relevant experience as an event planner, magazine writer, administrative assistant, and editor in chief of her University student newspaper.

To be successful in a job like this, it is important to be highly organized, energetic, and have great writing skills. You also must understand and be ok with the fact that the 40-hour work week doesn’t really exist – you must be flexible and willing in the amount of work hours that are required, as after all, this is an event-based job and most events (hockey games, fundraisers, etc) fall outside the typical 9am-5pm work week.

“Volunteer, volunteer, volunteer!” says Jessica. “Like many staff with the Vancouver Canucks I began as the Community Partnerships intern where I paid my dues for eight months.” During her internship she ‘learned the ropes’ and made many important connections that eventually resulted in a full-time job. “This is an industry that favours previous related volunteer work.”